She believes that it not only “explains the world in a really effective way” and “has really practical uses for building the depth and density of social relations, but also feels like magic.” (I can attest to this whenever I see a relatable horoscope meme). I had never really looked into regular horoscopes until now, with Co–Star, an app that's growing in popularity.Ĭo–Star is a popular “AI–powered astrology app with horoscopes, personality analysis, and compatibility.” It launched in October of 2017 as the result of three friends and former co-workers at VFILES-Banu Guler, Ben Weitzman, and Anna Kopp-who wanted to “do something more important for the world than just making a fashion social media platform.” This, in turn, led to astrology and how it can “create a language for people to talk about stuff that is usually kind of hard to say.” Guler recounts a time when she had a surprisingly personal chat with a stranger in an elevator all because she asked what sign the other person was.Īstrology has been an interest of Guler's, as well as her two co–founders, for years now. But there was a brief period in my life when I, bored while eating breakfast, would scroll through the horoscope posts on Snapchat and try to convince myself that they’re either creepily applicable to myself or wildly inaccurate. I don’t know much about astrology outside of the names of the signs, vague personality traits attached to each, and cool horoscope–inspired tattoos.
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